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Summary

 

Highly creative, entrepreneurial, and dauntless production expert seeking the  opportunity to lead and inspire a team to expand a client’s creative production capabilities while producing best in class work. 

 

  • Effectively transforms creative ideas into immediate action

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  • Leads with contagious energy and enthusiasm, guiding diverse functional teams toward a common goal

 

  • Communicates with clarity and flair

 

  • Bridges the gap between clients’ needs and the rigors of the creative / production process

 

  • Builds strong alliances with clients and vendors

 

  • Discovers cost and process efficiencies while managing budgets, schedules, and logistics throughout the production process

 

  • Gracefully resolves unexpected challenges using creativity and experience

 

  • Advances multiple projects simultaneously

 

  • Embraces change and challenges

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  • Solid understanding of collective bargaining agreements and talent negotiations

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Professional Experience

 

 

BBDO, Atlanta / Senior Vice President / Head of Production / Atlanta, GA (2021 - Present) 

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As part of the Leadership Team at BBDO Atlanta, contributed directly to the success of the agency by overseeing over $40 million yearly production spending while leading a team of seven in creating advertising and content across multiple platforms.  

Clients: The Home Depot, Georgia Lottery, Bayer Agriculture, VOYA Financial, Honey Baked Ham, Sanderson Farms, Children’s Hospital of Atlanta.  

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  • Built BBDO’s Production Department from the ground up while onboarding The Home Depot account in 2021

  • Responsibly managed over $40 million yearly production spending

  • Produced work that was awarded for effectiveness as well as creative excellence. Case studies available upon request.

  • Collaborated with Director Ron Howard’s company, Imagine Entertainment, to produce a documentary highlighting The Home Depot’s efforts in disaster relief

 

Freelance / Creative Integrated Producer (2014-2021)

 

As an independent freelance producer, I’m a creative partner and project manager customizing my offerings to the needs of ad agencies, clients and production companies. I’m fluent in cross media production, whether traditional or digital, and embrace jobs big or small. I’m comfortable producing domestically or abroad. Work I produced has been awarded multiple Addy Awards for creative excellence.

 

 

Erwin Penland  / Broadcast Manager- Head of Production / Greenville, SC and New York, NY (2009-2014)

 

Full-service marketing and advertising agency. Part of Boston-based Hill Holliday.

Led Broadcast Production team at Erwin Penland’s SC and NY offices. Oversaw production for cross media platforms, including TV, radio, web, digital signage. Managed resources and cultivated partnerships with vendors nationwide.

 

Clients: Verizon, Denny’s, Advance America, Hanes, Michelin, Greenville Drive, United Way, Lennar Homes, Quicken Loans, Greenville Humane Society, Lexis Nexis.

 

  • Built infrastructure in budding broadcast production department. Trained and mentored young producers, managed workflow, established processes for efficient production and business management.

  • Produced Erwin Penland’s first national TV campaign for Verizon starring NFL celebrities Clay Matthews and Drew Brees.

  • Produced TV spot for Verizon’s launch in Alaska. It was considered one of most successful launches in Verizon history.

  • Introduced Hanesbrands to Erwin Penland, resulting in Erwin Penland being named Agency of record for the iconic L‘eggs brand.

  • Won multiple Addy Awards for creative excellence plus the Pixie Award for Motion Graphics, Effects, & Animation.

 

 

Spacejunk / Executive Producer / 2015-present

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Full-service production/animation house in Columbus, OH. 

As Executive Producer, increased new business by $650,000 in first 18 months.

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Style Junkie / Sole Proprietor & Designer / Greenville, SC (2006-2009)

 

Established and grew successful residential design and decorating business through brand advocacy and word-of mouth marketing. Portfolio available upon request.

 

 

Foote, Cone & Belding / Creative / Chicago, IL (1990-2004)

 

One of the largest global advertising agency networks, with over 120 offices in over 80 countries.

Managed both domestic and international broadcast productions. Supervised development of creative advertising ideas from conception through production.

 

Clients: Kraft, Kimberly-Clark, S.C. Johnson, Coors, Bayer, Applebee’s, Quaker, Illinois Bureau of Tourism, and Payless ShoeSource.

 

VP, Producer (2000-2004)

VP, Creative Director (1998 – 2000)

Art Director (1990-1998)

 

  • Conceived TV campaign for Alka-Seltzer Plus Cold Medicine which was instrumental in winning the $40 million Bayer account.

  • Conceived and produced Kraft’s longest running TV campaign for Kraft Macaroni & Cheese

  • Trained and mentored young creative teams, fostering the development of creatively brave and impactful advertising ideas.

  • Promoted to Vice President in 1997

 

 

Education

 

University of Texas at Austin (1985-1989)

Bachelor of Science in Communications, Major: Advertising

 

The Art Institute of Chicago (1990-2004)

Continuing Studies Program

 

 

Community Involvement

 

PTSA Board Member serving Southside High School, focused on business partnerships and workforce development.

 

Volunteer at Junior Achievement teaching work-readiness, entrepreneurship and financial literacy.

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